I am primarily involved in two research streams. Most of my present work focuses on organizational identity. I am interested in how organizational identity affects the ways in which organizations relate to their internal and external stakeholders and the ways in which members relate to one another. Ultimately, I hope to gain a better understanding of how we can harness the positive potential of all different organizational identity types so that members and communities benefit more fully from organizations. As part of this research stream, I am working on a multiple case study analysis investigating six organizations with three different identity types (two individualistic, two relational, and two collectivistic) in two industries. The data address the nature of relations between organizations and employees, organizations and customers, organizations and nonprofits, and employees with one another. In addition, I am writing a theory paper outlining how the basis for, and positive outcomes associated with, organizational identification are likely different as a function of the organization’s particular identity type. A second, but related, research stream pertains to diversity management. This stream addresses the effect that individual- and organization-level identity have on the way in which members of different demographic groups perceive and relate to one another. Some of the data from the multiple case study analysis noted above address these questions specifically.