
Professor of
Marketing; Professor
of Social and
Administrative
Sciences, College of
Pharmacy
University of
Michigan
bagozzi@umich.edu

Statement of
Research Interests
in Positive
Organizational
Scholarship
The following summarizes some of my recent research that seems to relate to
positive organizational scholarship as I understand it.
Massimo Bergami and
I have been studying
social identity in
organizations and
have investigated
its impact on
citizenship
behaviors. We find
that the stronger
the social identity
(in terms of
self-awareness of
membership,
affective
commitment, and
collective
self-esteem), the
more employees
behave
altruistically,
conscientiously,
courteously, and
with civic virtue
and sportsmanlike
behavior toward
coworkers. We also
have studied the
relationship of
social identity with
procedural and
distributive
justice,
involvement,
turnover, and other
aspects of behavior.
Willem Verbeke and I
have examined the
role of emotions in
the workplace,
especially with
respect to such
boundary spanners as
salespeople. We
began with an
investigation of the
nature and
consequences of
sales call anxiety,
a form of social
anxiety, and then
turned to the study
of such negative
emotions as
embarrassment,
shame, and envy.
Most recently, we
have examined the
positive
consequences of
guilt and its
interaction with
empathy. We also
compared how Dutch
and Philippine
salespeople differ
in their responses
to shame, finding
negative
consequences for the
former, positive
consequences for the
latter.
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