Students: John Gearen '08, Sarah Hines '07, David Hobstetter, Sathyanarayanan Jayagopi, Nikolaos Meissner '07, Josh Nothwang '08, Karen Putterman '07, Mitsuyo Yamamoto '07.
Read the Report (PDF)
This project builds on the work of previous groups, including the Canadian think-tank Moving the Economy and a group of three University of Michigan graduate students who, in 2005, produced a report for Ford Motor Company entitled New Mobility: Future Opportunities for Ford as a Mobility Integrator. Our team consists of eight MS students at the School of Natural Resources and Environment at the University of Michigan. Through a combination of primary and secondary research, we surveyed the current and future potential for New Mobility products, services, and technologies in five global cities, vis-à-vis the growing urgency of addressing the aforementioned megatrends. Our results from each city combined a conventional Market Attractiveness Analysis with a progressive New Mobility Market Analysis.