The case follows Steve Glenn, the company's founder as he navigates the challenges in combining these qualities into one value proposition and outlines opportunities and challenges in bringing manufacturing processes to the high-end housing industry.
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After conducting a three-month review of PSI’s marketing efforts for PUR in the DR, the Michigan Team found that, though PUR requires significant effort to market, full cost recovery can still be achieved while providing significant social benefits to communities where it is introduced.

The purpose of this master¿s project is to investigate and advance the foremost thinking in the residential green building industry. The project¿s objective is to develop a strategic Market Engagement Framework (MEF) for examining a real estate market, so that a developer considering a local project can gauge consumer demand, understand the existing landscape, form partnerships for green building, and devise a marketing and sales strategy appropriate to the locale.

The Michigan at a Climate Crossroads: Strategies for Guiding the State in a Carbon- Constrained World Project (MCCP) team developed state-level greenhouse gas (GHG) emission reduction policies for the State of Michigan to consider as it faces an emerging carbon-constrained world. The MCCP builds upon the results of the Michigan Greenhouse Gas Inventory 1990 and 2002, conducted by the Center for Sustainable Systems at the University of Michigan.

2004