Logo Usage

Our Marketing Brand

The Ross School of Business has three official marks — the primary logo, the informal logo or “bug.” and the school seal. These marks are the presence by which we are recognized in physical and digital spaces, each having their own circumstances in which they should be used.

Primary Logo

Usage: Widely used across external visual communications.
Where to use it: website and print, including viewbook, brochures, Dividend magazine, internal environmental and way-finding graphics, promotional materials, etc.

Additional guidelines for the Michigan Ross primary logo are found below.

After consulting the logo guide, follow the links below to download the Michigan Ross primary logo.

CMYK Maize/Blue | CMYK Maize/White

PMS Maize/Blue | PMS Maize/White

RGB Maize/Blue JPG | PMS Maize/Blue PNG | RGB Maize/White PNG


Informal/Bug Logo

Usage: Selective use only. 

Where to use it: internal visual communications, social media icons, merchandise or promotional items, and in other applications with approval from the Office of Marketing and Communications.

Additional guidelines for the Michigan Ross informal/bug logo are found below.

After consulting the logo guide, follow the links below to download the Michigan Ross informal/bug logo.

CMYK Maize/Blue | CMYK Maize/White | CMYK Maize/Blue/White

PMS Maize/Blue | PMS Maize/White

RGB Maize/Blue PNG | RGB Maize/White JPG | RGB Maize/Blue JPG


School Seal

Usage: Very selective use. 
Where to use it: Commencement materials and official presidential communications only.


Other Guidelines

Please contact U-M Printing Services to order stationery and business cards. They have our stationery template designs on file.

For social media and certain other contexts — such as limited spaces on merchandise or in digital advertising, we may employ an informal visual identity.

Typefaces: Content is represented by selected typefaces: Verlag, League Gothic, and Chronicle.  We use Univers to pair text with our mark.

Colors: We use the University of Michigan’s colors — pms 282 blue, and pms 7406 maize. Our designers have developed a palette of secondary accents that serve to supplement our core brand colors.