• Ross Students Win Second Place in Yahoo! Case Competition (1/3/2007)
  
  
• Is the 30-Second TV Spot Dying? (12/20/2006)
  
  
• Innovation in the Marketplace and on the Battlefield (12/8/2006)
  
  
• Great Ideas, Not Media Channels, Create Brand Momentum (12/8/2006)
  
  
• Organizing and Advertising the World's Information (11/22/2006)
  
  
• Customer Satisfaction and Consumer Spending Stay Steady (11/14/2006)
  
  
• Using ATC to Coordinate Marketing and Engineering Design Problems (10/2/2006)
  
  
• Teen Ridicule Shapes Brand Awareness (9/27/2006)
  
  
• ACSI: Consumer Spending May Rise Next Quarter (8/15/2006)
  
  
• Consumers' Willingness to Spend May Exceed Ability (5/19/2006)
  
  
• Making a Distinction Between "Cheerful" People, Products (5/12/2006)
  
  
• Ross MBA Students Win First Place in Two Case Competitions (4/26/2006)
  
  
• Satisfaction, Churn and Calculative Commitment All Affect Retention Rates (2/28/2006)
  
  
• Customer Satisfaction's Continued Rebound Bodes Well (2/24/2006)
  
  
• Investments in Companies with High Customer Satisfaction Generate High Returns with Low Risk (1/24/2006)
  
  
• Firms Benefit from Sharing Customer-Related Information (1/3/2006)
  
  
• Satisfaction with Government Web Sites on The Rise (12/27/2005)
  
  
• Professor Claes Fornell Addresses Detroit Economic Club (12/12/2005)
  
  
• Slight Uptick in Customer Satisfaction May Not Be Enough to Boost Spending Growth (11/23/2005)
  
  
• Marketing Guru Richard Bagozzi Returns to Michigan (9/12/2005)
  
  
• Beauty is Familiar, Fast and Based on Beholder's Experiences (6/14/2005)
  
  
• Customer Satisfaction Plummets; May Signal Further Economic Slowdown (5/17/2005)
  
  
• Why Do Consumers Choose Brand A Over Brand B? (5/11/2005)
  
  
• Warnings About False Claims Often Backfire With Older Consumers (3/7/2005)
   
• Plunge in Customer Satisfaction May Spell Trouble for the Economy (2/15/2005)
   
• Youth Marketing Guru Shares Virgin Mobile USA's Vision and Business Model (2/4/2005)
   
• American Customer Satisfaction Index: Government Services Rival Private Sector (12/16/2004)
   
• General Mills CEO Stephen W. Sanger, MBA '70, Describes "Culture of Innovation" (12/3/2004)
   
• Easily Influenced Consumers Play It Safe When Making Purchases (12/2/2004)
   
• Katherine Burson: Most of Us Are Poor Judges of Our Own Abilities
   
• High Anxiety: Consumers Turn to Chocolate and Cigarettes (11/16/2004)
   
• Comparing Promotional Strategies for Online and Offline Channels (8/23/2004)
   
• Print Ad Pictures: Less is More (2/26/2004)
   
• Scoring Points with NFL Sponsors—Karen Hudson, BA '91, MBA '95 (2/25/2004)
   
• Promoting Lower Prices to New Customers Rankles Loyal Consumers (4/30/2002)
   
• U.S. Tax System is Full of Well-Known Marketing Gimmicks (3/27/2002)

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