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Marketing: Influencing Consumer Choice, Satisfaction and Loyalty
 

Introduction

Books, Textbooks and Workbooks
 
Resources
 
Marketing Faculty
 
In the News
 
Accomplishments


Introduction

Ranked among the very best programs in the world (see below), the Marketing Area  at the Stephen M. Ross School of Business offers a broad range of courses for students, building on the faculty's widely-recognized expertise in understanding how customers form preferences and develop loyalty towards particular brands and companies.

The more than twenty members of the marketing faculty conduct research that advances both the science and practice of the field. Their research interests include, among others: advertising; branding; consumer choice; customer satisfaction; channels and distribution systems; pricing; retailing; marketing to older consumers; marketing in emerging markets and visual persuasion.

In this report, you will learn about the department's history, resources (centers, initiatives, degree programs and student clubs) as well as its faculty, books, related news and more.

Rankings:

  • U.S. News and World Report, America's Best Graduate Schools 2005: Michigan ranked #3 in Marketing
  • The Wall Street Journal/Harris Interactive Guide to Business Schools: Recruiters' Top Picks, 2005 (Released September 22, 2004) Michigan ranked #2 in academic excellence for Marketing
  • U.S. News and World Report, America's Best Colleges 2005: In the "Best Undergraduate Business Programs," Michigan ranked #2 in Marketing
  • Business Week magazine, "The Best B-Schools" October, 18, 2004 In the "Best and Brightest" category for schools that produce grads with the best skills, Michigan ranked #3 in Marketing

For more information, contact:
Heather Thorne—Office of Marketing Communications
Phone: 734-936-2150
Email: hthorne@umich.edu

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