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Marketing: Influencing Consumer Choice, Satisfaction and Loyalty—Spring 2005
The Marketing Area at the Stephen M. Ross School of Business at
the University of Michigan is proud of its reputation as one of
the top departments of its kind in the world. Building on the
faculty's widely-recognized expertise in understanding customer
choice and loyalty, it offers a broad range of scholarship and
courses in areas ranging from pricing, services marketing,
distribution and retailing, marketing decision models, and
marketing strategy to advertising, branding and consumer
behavior.
In this report, you will learn about the department's faculty
and resources (centers, initiatives, degree programs and student
clubs) as well as its history, books, related news and more.
Corporate Social
Responsibility—Fall 2004
With nineteen faculty members researching, teaching classes and
publishing articles and books on corporate social responsibility
(CSR), the Stephen M. Ross School of Business is a leading
national, education force on this important topic.
This Special Report congregates the critical mass of activity
currently underway at the school. Faculty, undergraduate, MBA
and doctoral students are at work–and making a difference–in
this emerging business arena. You will learn about the school's
resources (centers and institutes, dual degree options,
internship and consulting programs and student clubs) as well as
its faculty, recent books and more.
Positive Organizational Scholarship—Spring 2004
Positive Organizational Scholarship (POS), a new movement
pioneered at the University of Michigan Business School, is one
of 20 "Breakthrough Ideas for 2004", according the Harvard
Business Review (HBR). Drawing in path-breaking work in the
organizational and social sciences, POS focuses on the dynamics
in organizations that develop human strength, produce
resilience, foster vitality and cultivate extraordinary
individuals. Sustainable Transportation—Spring 2004
This report is based on a conference of the same name organized
by the University of Michigan's Erb Environmental Management
Institute and Center for the Study of Complex Systems in which
participants used for the first time the science of complex
systems to begin to create a roadmap for transportation's
future. Globalization–Transforming the Way America Works—Spring 2004
This Special Report begins with a dialogue about globalization
with University of Michigan Business School faculty members Izak Duenyas, Robert Kennedy, C.K. Prahalad, and Dennis G. Severance. The discussion about how outsourcing is transforming the way America
does business was published in the Spring 2004 Dividend.
Dean
Dolan Q&A—Fall 2003
Since arriving two years ago, Dean Robert J. Dolan has been
consulting with members of the Michigan Business School community–from
students in Ann Arbor to alumni all over the world–on
a central question for the school. What do we want to be?
Or, in business school terms, what is our value proposition?
How do we build on our strengths to create a distinctive Michigan
approach?
The
Tozzi Center—Spring 2003
On October 25, the Business School dedicated the state-of-the-art
John R. and Georgene M. Tozzi Electronic Business and Finance
Center in the Electronic Resources Building. The 5,800-square-foot
facility includes a new financial analysis and trading floor
classroom, a flexible and wireless electronic classroom, and
an E-lab seminar room. It is equipped with the latest in live
financial data feeds, information services, and research and
trading tools to allow students to experience the look and
feel of a trading floor environment.
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