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Michigan Ross Press Kit

When Michigan Ross hosts a media event, we often provide a press kit for that particular event. If you have particular needs, please contact the Office of Marketing Communications at 734.936.2150 or email

Internal customers with an iMpact login may visit the Strategic Positioning Tool Kit, which was created to establish and preserve a unified system of identification. A structured identity builds our reputation, minimizes public confusion about who we are and what we do, and reinforces our sense of educational purpose. The guidelines provided help us present a cohesive organization and ensure that the benefits of recognition by one segment accrue to all other segments of school.

If you have any questions regarding strategic positioning or Michigan Ross' graphic identity, please contact:

Stephen M. Ross School of Business
Office of Marketing & Communications