Office of Marketing Communications Contacts
The Office of Marketing Communications works to raise the visibility and build
the reputation of Michigan Ross through faculty research promotion,
general promotion, and strategic brand leadership.
If you do not see the service you require, please contact us:
Office of Marketing Communications
Stephen M. Ross School of Business
University of Michigan
701 Tappan Street
Room E0401
Ann Arbor, MI 48109-1234
Phone: 734.936.2150
Fax: 734.647.2401
E-mail: RossCommunications@umich.edu
Administrative Assistant: Melissa Syapin
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News & Media Relations
Reporters
Our media relations officer cultivates relationships across all media channels and responds to media inquiries from reporters at the local, state, national, and international levels. Services include news releases, referrals to faculty experts, and coordination of interviews and broadcasts in conjunction with Michigan Ross events. The school operates a studio with satellite uplink capability for television broadcasts and an ISDN line for radio broadcasts.
Faculty Research & Promotion
The Office of Marketing Communications promotes faculty through news
releases, op-eds, and stories across all media channels: print, radio, television,
Web, and emails. Our media relations officer welcomes story ideas from faculty.
We promote faculty research papers, newly published books, scholarly awards, achievements, citations, and conference participation. In addition to external sources, these items are showcased in the bimonthly enewsletter Ross Thought in Action and the Faculty & Research and News/Events sections of the Michigan Ross website. Major stories also are carried in Dividend magazine.
Other services include:
- Media coaching for interviews.
- Referral for editorial services, including the editing of abstracts and working papers.
Greta Guest
Media Relations Officer
Phone: 734.936.7821
Cell: 586.945.0540
Email: gguest@umich.edu
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Marketing Services
Our marketing communications
team manages projects targeting prospective students, alumni, media, and corporate partners across print, video, and digital media. We produce original content and manage photography, graphic design (print and web), and video production. We are a full-service, in-house agency providing a wide variety of strategic marketing, editorial, and creative services.
Internal Project Requests
Project Requests Form
— Internal clients should use this form to submit a project request.
Photography
Download
Faculty Photos — Portraits of Michigan Ross faculty are available
for download at no charge. New faculty members are encouraged to contact the
Office of Marketing Communications to have their portrait taken. The office
maintains a digital photo archive and fulfills requests for promotional photos.
Michigan Ross Photos — To request a stock photo from our database at no
charge, complete and submit the Image
Request Form. Please note there is a turnaround time of three days.
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Michigan Ross Website
The Office of Marketing Communications is responsible for the design and content
of the Michigan Ross homepage, as well as the Faculty & Research and News
Room portions of the website.
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Dividend Magazine / Publications & Editorial Assistance
Dividend, the Michigan Ross alumni magazine, publishes twice a year, spring and fall, and is mailed to 45,000 alumni and friends of the school. For more than three decades, Dividend has extended the value of a Michigan Ross education by informing readers of business trends, faculty research, school initiatives, and alumni activities. Dividend equips alumni with information about the school so they can serve as ambassadors to the wider community. Dividend regularly features faculty research and new books, profiles of alumni, class notes, and alumni club activities. Dividend email is an electronic supplement distributed bimonthly.
Current and archived issues of Dividend are available online.
Our marketing communications team also provides editorial assistance for Michigan Ross communications and publications.
For editorial assistance, information about Dividend's deadlines, or to submit
story ideas email rossdividend@umich.edu
or call 734.936.2150.
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Branding and Graphic Identity
Strategic Brand Leadership
Strategic positioning is a combination of core values, key messages, our positioning statement and a graphic identity system. Our goal is to achieve consistency across all units and programs to raise the visibility and build the reputation of Michigan Ross. To this end we:
- Develop standards for messaging and graphic design.
- Work with units to integrate schoolwide messages so they resonate with
target audiences.
- Build a foundation of brand ambassadors within Michigan Ross..
- Maintain a Strategic
Positioning Toolkit for faculty, staff, and students.
Business Products
Michigan Ross has mandated a design for letterhead, envelopes, and
business cards. All academic and administrative departments should place stationery
orders with University of Michigan Business Services. You may order from the
Online Catalog or use a standard
Requisition Form. Custom stationery and other products should be discussed with
the Office of Marketing Communications prior to printing.
University of Michigan Graphic Identity
To learn more about the University's policies on the use of the block "M" and
seal, visit http://www.logos.umich.edu/
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