Office of Marketing Communications Contacts
Mission Statement
The Office of Marketing Communications works to raise the visibility and build
the reputation of the Ross School of Business through faculty research promotion,
general promotion and strategic brand leadership.
If you do not see the service you require, please contact us:
Office of Marketing Communications
Stephen M. Ross School of Business
University of Michigan
701 Tappan Street
Room 3700 Wyly Hall
Ann Arbor , MI 48109-1234
Secretary: Frank Fanzone
Phone: 734.936.2150
Fax: 734.647.2401
E-mail: OfficeofCommunications@bus.umich.edu
Director of Marketing Communications
The Office of Marketing Communications uses an integrated marketing approach
to promote the academic and business missions of the school and University,
including teaching, research and public service.
The director develops and maintains an overall communications strategy, counsels
and coaches the school's leadership on University policies and media relations
issues, and fosters internal and external relationships necessary for successful
brand management.
Paul Gediman
Director of Marketing Communications
Phone: 734.647.2575
Fax: 734.647.2401
E-mail: pgediman@umich.edu
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News & Media Relations
Reporters
Our media relations officer cultivates relationships across all media channels and responds to more than 500 inquiries annually from reporters at the local, state, national and international levels. Services include news releases, referrals to faculty experts and coordination of interviews and broadcasts in conjunction with school events. The school operates a studio with satellite uplink capability for television broadcasts and an ISDN line for radio broadcasts.
Faculty Research & Promotion
The Office of Marketing Communications promotes faculty through news
releases, op-eds and stories across all media channels: print, radio, television,
Web and e-mails. Our media relations officer welcomes story ideas from faculty.
We promote faculty research papers, newly published books, scholarly awards, achievements, citations and conference participation. In addition to external sources, these items are showcased in the Faculty & Research and News/Events sections of the Ross Web site. Major stories also are carried in Dividend magazine. Your Colleagues in the News, an e-newsletter to members of the Ross community, highlights articles about faculty, students and the school from local, state, national and international publications.
Other services include:
- Media coaching for interviews.
- Referral for editorial services, including the editing of abstracts and working papers.
Bernie DeGroat
Media Relations Officer
Phone: 734.936.1015 or 734.647.1847
Cell: 734.604.0327
Fax: 734.647.2401
E-mail: bernied@umich.edu
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Marketing Services
Our marketing communications
specialist manages a variety of projects, including department or program Web
site development and improvements, special reports, faculty book promotion,
special event promotion, interviews, photography services and writes articles
for the News Room and Dividend magazine.
Internal Project Requests
Project Requests Form
— Internal clients should use this form to submit a project request.
Photography
Download
Faculty Photos — Portraits of business school faculty are available
for download at no charge. New faculty members are encouraged to contact the
Office of Marketing Communications to have their portrait taken. The office
maintains a digital photo archive and fulfills requests for promotional photos.
Ross School Photos — To request a stock photo from our database at no
charge, complete and submit the Image
Request Form. Please note there is a turnaround time of three days.
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Ross School Web Site
The Office of Marketing Communications is responsible for the design and content
of the Ross home page as well as the Faculty & Research and News
Room portions of the Web site.
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Dividend Magazine / Publications & Editorial Assistance
Dividend, the Ross School of Business alumni magazine, publishes twice a year, spring and fall, and is mailed to 45,000 alumni and friends of the school. For more than three decades, Dividend has extended the value of a Ross School education by informing readers of business trends, faculty research, school initiatives and alumni activities. Dividend equips alumni with information about the school so they can serve as ambassadors to the wider community. Dividend regularly features faculty research and new books, profiles of alumni, class notes and alumni club activities.
Current and archived issues of Dividend are available online.
Our marketing communications team also provides editorial assistance for Ross
School communications and publications.
For editorial assistance, information about Dividend's deadlines or to submit
story ideas or communicate with the Dividend staff, e-mail Dividend@bus.umich.edu
or contact:
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Branding and Graphic Identity
Strategic Brand Leadership
Strategic positioning is a combination of core values, key messages, our positioning statement and a graphic identity system. Our goal is to achieve consistency across all units and programs to raise the visibility and build the reputation of the school. To this end we:
- Develop standards for messaging and graphic design.
- Work with units to integrate school-wide messages so they resonate with
target audiences.
- Build a foundation of brand ambassadors within the school.
- Maintain a Strategic
Positioning Toolkit for faculty, staff and students.
Business Products
The school has mandated a design for letterhead, envelopes and
business cards. All academic and administrative departments should place stationery
orders with University of Michigan Business Services. You may order from the
Online Catalog or use a standard
Requisition Form. Custom stationery and other products should be discussed with
the Office of Marketing Communications prior to printing.
University of Michigan Graphic Identity
To learn more about the University's policies on the use of the block "M" and
seal, visit http://www.logos.umich.edu/
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