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New Monthly Survey Will Measure Company Resources and Confidence

7/14/2003 --

ANN ARBOR, Mich.---The University of Michigan Business School, in conjunction with eePulse Inc., will measure the effects of key resources and confidence levels on overall business growth and performance in a new research project called the “Leadership Pulse.”

Each month, hundreds of executives worldwide will be asked to rate the degree to which key business resources will grow, decline or remain stable. Every other month, respondents will be surveyed about their confidence in their company’s leadership, vision, ability to change, economic conditions and employees.

During June (the first month of the study), the study found that a majority of the 800 respondents believed that an increase in the number of customers would be greater than the growth of other resources (sales, number of employees, net profits or products/services) in the subsequent month.

The results also show high confidence in leadership and low confidence in the economy, that high growth and confidence contribute to overall company performance, and that higher employee growth is expected in smaller firms and in the service, government/non-profit and technology sectors.

The study also found that:

  • Smaller firms (less than 500 employees) are more likely than larger firms to increase resources.
  • Smaller firms are more confident than larger firms in their ability to change as needed and more confident in the skills of their employees.
  • Senior executives are more confident in everything (e.g., leadership, culture and ability to change).
  • Leaders are most confident in themselves and least confident in the economy.
  • The higher a firm rates its performance, the more likely it is to say that it will add resources and the more confident it is in the various aspects of its leadership.

“Although confidence in leadership is rated relatively high, most of the comments from the respondents focused on leaders and managers,” said eePulse CEO Theresa Welbourne, adjunct associate professor at the Business School’s Zell Lurie Institute for Entrepreneurial Studies. “I personally found the comments very useful in communicating the spirit or overall sense of prosperity and hope of the respondents.

“There were also many comments about the vision, ability and skills of people and how those things will inspire growth. And there were comments about economic problems, bankruptcy and more that represent the tentativeness and worry of many in the sample.”

For more information, contact:
Bernie DeGroat
Phone: 734.936.1015 or 734.674.1847