Ross MBA Students Win First Place in Two Case Competitions
Ross students shine in academic-sponsored and corporate-sponsored marketing challenges.
ANN ARBOR, Mich.—MBA students from the Stephen M. Ross School of Business at the University of Michigan took the top prize at two case competitions held at the Fuqua School of Business at Duke University and the Johnson School at Cornell University.
Raymond Kan, MBA '06, Sanjay Singh, MBA '06, Chaitan Kansal (CK), MBA '06, Nattapong Treewisawakij, MBA '06, and Dimple Kaul, MBA '06, won first place and $12,000 in the Fuqua Case Competition held last fall. The Fuqua case competition was sponsored by Duke University and John Deere.
In the qualifying round, students submitted a written report on a market entry strategy for Navman, a global positioning system service provider. Five teams were selected to move on to the final round, where they developed a product growth strategy for John Deere's utility vehicles. To develop their strategy, the students visited John Deere dealerships and those of their competitors, and conducted customer interviews and surveys.
The final presentation was delivered to John Deere senior management on the Duke campus. The winning team competed against another team from the Ross School as well as teams from the University of Chicago Graduate School of Business and the University of Notre Dame Mendoza College of Business.
At the Johnson School, Quinn Kilbury, MBA '07, Eric Stuckey, MBA '07, Jerry Fan, MBA '07, and Mike Sanders, MBA '07, won first place and $6,000 in the Hispanic-American Business Leaders Association (HABLA) Case Competition held in October.
The HABLA competition was sponsored by Cornell University and Frito Lay, a division of PepsiCo. Students were asked to develop a marketing strategy to introduce Gamesa, a Mexican food brand, to the U.S. marketplace. Teams were given six hours to read the case and present their recommendations.
The Ross team competed against teams from Cornell, the Wharton School at the University of Pennsylvania, New York University Stern School of Business, the Columbia Business School, the Darden School of Business at the University of Virginia and the Kenan-Flagler Business School at the University of North Carolina.
Frito Lay's CEO Irene Rosenfeld presented the first place honors to the Ross team. The winning presentation is available online at: http://forum.johnson.cornell.edu/students/orgs/habla/data/hablacase_michigan.pdf.
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