Ross School of Business Partners with Apple iTunes
School community gains access to information any time, anywhere.
ANN ARBOR, Mich.—The Ross School of Business at the University of Michigan has joined forces with Apple Computer to provide the business school community free access to events, seminars and news content they can listen to 24 hours a day, seven days a week.
The partnership is the first of its kind for any business school and will allow users to download audio content to their Mac or PC and transfer the information to their iPod or MP3 player. Other schools, including Duke and Stanford, have launched podcast (digital audio recordings) efforts on a smaller scale, including lectures and interviews.
The podcasts will be accessible to business school community members with an iMpact intranet login. Four podcast channels, including content related to Positive Organizational Scholarship, the William Davidson Institute, Dividend magazine and the Monroe Street Journal, will reside in the Apple iTunes U site, which uses the same technology as the iTunes Music Store.
A launch event for students, faculty and staff will take place at 4 p.m. on March 16 in Hale Auditorium at the Ross School. A video presentation, brief demonstration of the new service and student iPod nano raffle will be included.
According to Dan Kim, associate director of computing services at Ross, there are no plans for adding lectures to the content at this time. "This is something other schools are focused on, but we are taking a different route. Future plans are yet to be determined," he said.
The School of Dentistry was the first U-M school to offer the application and has been providing podcasting to its students since September 2005. Like dentistry's partnership with Apple, a discount also will be given to Ross School students, faculty and staff on its desktop and laptop computers, iPods and other products. To take advantage of this offer, eligible individuals can order through the U-M Computer Showcase or through the Apple Store for Education.
For more information, contact:
Phone: (734) 936-8421