University of Michigan Business School: Leading in Thought and Action
ANN ARBOR, Mich.---The University of Michigan Business School today announced a strategic repositioning plan that Dean Robert J. Dolan says "will communicate in a single, clear voice the school's distinct strengths to the world."
In a message to the Business School, Dolan wrote, "Since my arrival nearly two years ago, I have been consulting with various members of the Michigan Business School communityfrom students in Ann Arbor to alumni all over the worldon a central question for the school. What do we want to be? Or, in business school terms, what is our value proposition? How do we build on our strengths to create a distinctive Michigan approach?"
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The Business School's new positioning statement"Leading in thought and action"reflects its focus on faculty research and action-oriented programming.
Dolan¿s strategic positioning is built upon four core values:
- Develop broad-based intellectual capital with impact. The school's foundation is the generation of intellectual capital with impactnew ideas developed through research that faculty quickly transfer to the classroom and share with the world.
- Innovate in business education. The school provides innovative educational experiences through a core curriculum and cutting-edge electives aided by advanced technology. The latest example is the new financial analysis and trading floor in the John R. and Georgene M. Tozzi Electronic Business and Finance Center.
- Capitalize on co-creation opportunities. Faculty, staff, alumni and business partners work with students to co-create educational experiences that fit the needs and interests of each individual. "Our students are not 'customers' receiving a pre-packaged set of ideas. Rather, they are involved in programs where their active participation is the mechanism for learning," notes Dolan. The Business School also reaches out to world-class partnersincluding the University of Michigan's College of Engineering, Law School, School of Education, School of Social Work, and School of Natural Resources and Environmentto address the world's most pressing issues.
- Connect theory and practice. "We connect theory and practice, bridging business scholarship and business practice," Dolan says. "This is our unique approachaction-based learning and interdisciplinary, team-oriented situations that develop leaders and ideas that change the world."
The strategic repositioning plan merited an updated graphic identity, including a new brand mark, color palette and typography. The brand mark, which combines Michigan's traditional "Block M" with the signature "University of Michigan Business School," is designed to:
- Align the Business School with the University of Michigan. The school's association with a renowned research institution gives the school a competitive advantage.
- Achieve instant, worldwide recognition.
- Build in flexibility and ease of use across all applications, from publications to letterhead and Web communications.
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