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Marketing Guru Richard Bagozzi Returns to Michigan

9/12/2005 --

Richard P. Bagozzi Hila Etzion Haitao Li Nigel Melville Hart Posen Shirli Kopelman

New faculty hired in the business information technology, corporate strategy and international business, finance, and management and organizations areas.

The Stephen M. Ross School of Business welcomes five new faculty members and returning scholar Richard P. Bagozzi.

Bagozzi, professor of marketing at the business school and professor of social and administrative services at the College of Pharmacy, taught at the University of Michigan from 1986 to 2001, before joining the Jesse H. Jones Graduate School of Management at Rice University in Houston as the J. Hugh Liedtke Professor of Management and professor of psychology.

In announcing Bagozzi’s appointment, Dean Robert J. Dolan said, "The opportunity to have Richard Bagozzi back at Michigan is exciting for us and the College of Pharmacy. He is arguably the most influential researcher in marketing and is recognized as one of the great scholars of his generation."

Bagozzi has published more than 180 journal articles and authored or edited 14 books, including "Causal Models in Marketing" (Wiley, 1980). His research spans multiple areas, including structural equations modeling, attitudes and emotion, the behavior and performance of salespeople, and development and refinement of the Theory of Action, which addresses why people do not carry out health-related behaviors despite positive attitudes and strong intentions.

He received the Paul D. Converse Award for Outstanding Contribution to the Science of Marketing from the American Marketing Association in 2004 and an honorary doctorate from the University of Lausanne, Switzerland, in 2001. He serves on numerous editorial boards, including the Journal of Political Marketing; Social Psychology Quarterly; Qualitative Marketing Research; Journal of Consumer Research; International Journal of Business, Psychology & Marketing; and the Journal of Asian Business.

Bagozzi holds degrees from the University of Colorado (MS, 1969), General Motors Institute, now Kettering University (BSEE, 1970), Wayne State University (MBA, 1972), Northwestern University (PhD, 1976) and University of St. Thomas (MA, 2005). The former project engineer at the Pontiac Division of General Motors Corp. has taught at Loyola University of Chicago, University of California-Berkeley and Sloan School of Management at Massachusetts Institute of Technology and the Graduate School of Business at Stanford University.

New to the Ross School faculty are:

Hila Etzion, assistant professor of business information technology, earned a PhD in computers and information systems (2005) and MS (2003) from the Simon School of Business Administration, University of Rochester, and BS in industrial engineering and management (1999) from Technion, Israel’s Institute of Technology, Haifa, Israel. Etzion’s research interests include the role of information technology in supply chain optimization, online auctions, marketing on the Web, e-procurement and business-to-business exchanges. She also is examining the growing market for Value Added Resellers in the software industry and the adoption of best practices in package business applications for vertical markets.
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Haitao Li, assistant professor of finance, was an assistant professor of finance at the Johnson Graduate School of Management at Cornell University from 1998 to 2005. He taught Investments and Portfolio Analysis, Introduction to Derivatives Securities and a seminar on asset pricing theories. Li attended the University of Science and Technology of China (1987-91). He earned an MA (1994), MPhil (1995) and PhD in finance (1998) from the School of Management at Yale University. He has published articles in the Journal of Finance, Review of Financial Studies, Journal of Business and Economic Statistics, Journal of Econometrics and Journal of Banking and Finance.

Nigel Melville, assistant professor of business information technology, joined Boston College’s Carroll School of Management as an assistant professor in 2001 immediately after earning a PhD at the Graduate School of Management, University of California, Irvine. He also holds a BS degree in electrical engineering (1988) from the University of California, Los Angeles and an MS in electrical and computer engineering (1990) from the University of California, Santa Barbara. He was president and co-founder of 4PatientCare, a voice-enabled patient-scheduling software service, and worked as technical editor for the Congress Corp. in Osaka, Japan, and as an engineer for Motorola Semiconductor Products Sector. Melville’s research interests include innovating with information and information technology, the impact of information technology on organizational performance, information technology and competitive advantage, and problems of the digital commons. He has published in leading journals, including Information Systems Research, MIS Quarterly and Communications of the ACM.
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Hart Posen, assistant professor of corporate strategy and international business, earned a PhD in management, specializing in the fields of strategy and entrepreneurship (2005); an MSc in managerial science and applied economics (2003) from the Wharton School, University of Pennsylvania; MBA (2000) from the Ivey School, University of Western Ontario; and a BSc in electrical engineering (1988) from the University of Manitoba. Posen, who studies the consequences for firm innovation strategy of capital market selection, won the Booz Allen Hamilton Award for best paper by a doctoral student from the Strategic Management Society in 2004.

Shirli Kopelman, clinical assistant professor of management and organizations, has been a visiting professor at the Ross School since 2003. Kopelman received near-perfect evaluations from Ross students for her popular MBA elective Bargaining & Influence Skills. In 2000-01, she won a teaching award for MBA-level classes at the Kellogg School of Management at Northwestern. After receiving a BA with distinction in psychology (1994) from The Hebrew University of Jerusalem, Kopelman worked as an assistant director of public affairs for the Supreme Court of Israel. She earned an MS in organization behavior (2000) and a PhD in management and organizations (2003) from Kellogg. Her research interests include negotiation strategy, strategic display of emotions, cross-cultural differences in approaches to conflict resolution, individual and group decision-making in social dilemmas, and factors promoting cooperation in socially interdependent intra- and inter-organizational contexts.
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For more information, contact:
Mary Jo Frank