Link My iMpact  
Link Strategic Positioning Tool Kit  
To Executive Education
To Kresge Library

Conference Will Explore the New Field of Visual Marketing

5/23/2005 --

Visual marketing stimuli—brand logos, packages, point-of-purchase displays and flyers, and ads in magazines and newspapers and on television, billboards and the Internet—dominate today's consumer environment.

ANN ARBOR, Mich.—The IC1: Visual Marketing Conference, June 3-4 at the Ross School of Business, will bring together practitioners and leading researchers in the fields of visual perception and persuasion, cognitive science, and visual consumer behavior and marketing.

Scholars from around the United States and Europe will present their work in the new field of visual marketing and discuss the implications for practice.

"Much can be gained from the emerging insights into the effects that brands, package designs, advertisements and other visual tools have on consumers' visual perception and into the role that visual perception plays in shaping consumer behavior," says Michel Wedel, the Dwight F. Benson Professor of Marketing at the Ross School of Business.

The conference, supported by the U-M's Yaffe Center for Persuasive Communication and the Ross School Dean's Office, will include the following topics:

  • Eye Movements During Information-Processing Tasks
  • Is Unseen Really Unsold? Measuring the Value of Point-of-Purchase Marketing with Eye-Tracking Data
  • Using Eye-Tracking Data to Understand Visual Attention to Marketing Stimuli
  • The Role of Attention in Perception
  • Ratios in Proportion: Context Effects in Consumer Preferences for Rectangles
  • Product Category-Level and Shopping Trip-Level Drivers of In-Store Consumer Decision-Making
  • Judgments and Biases in Spatial and Temporal Judgments
  • The Effect of Attending Information on Information Ignored
  • Does Ceiling Height Affect Consumers' Processing?
  • Differentiating the Pictorial Element in Advertising: A Rhetorical Framework
  • Processing Fluency, Beauty and Truth: Implications for Visual Marketing

For more information, contact:
Bernie DeGroat
Phone: (734) 936-1015 or 647-1847