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MOOT Corporation Competition

Ross Students Place High in "Super Bowl" of World Business Competitions

5/16/2005 --

Zell Lurie Institute sponsors another successful team.

ANN ARBOR, Mich.—Two MBA students from the Stephen M. Ross School of Business at the University of Michigan won first runner up in the 22nd annual Global MOOT CORP Competition held at the University of Texas at Austin on May 7.

StyleHigh, represented by Todd Sullivan and Ben Lewis, both MBAs 2005, received $5,000 in cash, as well as software and training from the Microsoft Technology Center worth $8,500 for their plan to become the first made-to-order personalized apparel and merchandise vendor to the high school, middle school and elementary market.

First place went to Idyll Life from Thammasat University in Thailand for Pure Lite—a natural sweetener that is 300 times sweeter than sugar.

DuraPower, represented by Ed Chao, MBA/MSE '06, Bodhi Burgess, MBA/MSE '06, and Nick Cucinelli (MBA/MSE '05), won best presentation in their division in the opening round but did not advance in the competition.

Paul Kirsch, program manager at the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies, coached both teams which also were sponsored by the Institute.

The MOOT CORP Competition was developed by University of Texas MBA students in 1984. As the oldest and largest new venture competition in the world, it provides MBA student teams an opportunity to simulate the process of raising venture capital.

For more information, contact:
Heather Thorne
Phone: (734) 936-8421