SPECIAL REPORT: Influencing Consumer Choice, Satisfaction and Loyalty
The Marketing Area at the Stephen M. Ross School of Business at the University of Michigan is proud of its reputation as one of the top departments of its kind in the world. Building on the faculty's widely-recognized expertise in understanding customer choice and loyalty, it offers a broad range of scholarship and courses in areas ranging from pricing, services marketing, distribution and retailing, marketing decision models, and marketing strategy to advertising, branding and consumer behavior.
In this report, you will learn about the department's faculty and resources (centers, initiatives, degree programs and student clubs) as well as its history, books, related news and more.
View the Marketing Special Report,
Marketing: Influencing Consumer Choice, Satisfaction and Loyalty
For more information, contact:
Phone: (734) 936-8421