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Marketing Special Report
  View the Special Report, "Marketing:
Influencing Consumer Choice, Satisfaction
and Loyalty"
 

SPECIAL REPORT: Influencing Consumer Choice, Satisfaction and Loyalty

4/18/2005 --

The Marketing Area at the Stephen M. Ross School of Business at the University of Michigan is proud of its reputation as one of the top departments of its kind in the world. Building on the faculty's widely-recognized expertise in understanding customer choice and loyalty, it offers a broad range of scholarship and courses in areas ranging from pricing, services marketing, distribution and retailing, marketing decision models, and marketing strategy to advertising, branding and consumer behavior.

In this report, you will learn about the department's faculty and resources (centers, initiatives, degree programs and student clubs) as well as its history, books, related news and more.

View the Marketing Special Report, Marketing: Influencing Consumer Choice, Satisfaction and Loyalty



For more information, contact:
Heather Thorne
Phone: (734) 936-8421
Email: hthorne@umich.edu