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  Mera Gaon Mera Desh
Business Plan Contest 2004

Ross Students Advance to Finals in Business Plan Contest

12/20/2004 --

Team seeks to create value for rural India through plan.

ANN ARBOR, Mich – A student team from the Stephen M. Ross School of Business at the University of Michigan won the overseas round of the I.T.C. Limited (ITC) "Mera Gaon Mera Desh Business Plan Contest 2004." Ajay Gannerkote, Kate Vantil and Vivek Joshi (Team Mera Mandi) received over $2,000 in prize money, elevating Michigan's global brand and defeating teams such as Harvard, Stanford and Wharton.

The objective of the competition is for students to generate new ideas and economic solutions that will energize the future of and create value for rural India. ITC mentors evaluated plans submitted by more than a thousand teams for originality and uniqueness as well as the conversion of each business idea into a five-year plan.

The team will compete in the pre-final round on Jan.14, 2005 in Kolkata, India with six teams advancing to the finals the following day.

ITC is one of the largest corporations in India with a diversified presence in cigarettes and tobacco, paper and paperboard, printing and packaging, hotels, information systems and many other businesses.

For more information, contact:
Bernie DeGroat
Phone: (734) 936-1015 or 647-1847