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Theresa Welbourne
  Theresa Welbourne

Business Leaders' Confidence Down, Despite Better Economic Outlook

9/21/2004 --

ANN ARBOR, Mich. – Business leaders believe the economy is improving, but confidence in their own companies is waning, according to the latest Leadership Pulse survey of business executives.

The results show that confidence levels among executives regarding the economic climate for their business increased from 62 percent a year ago to 66 percent. However, confidence in their firms' overall leadership teams fell from 83 percent to 78 percent and confidence that their companies' have the right people and skills dropped from 74 percent to 62 percent.

Moreover, confidence among leaders to execute their business vision declined from 77 percent to 69 percent and confidence to implement change as needed decreased from 74 percent to 67 percent.

"The trend toward lower confidence scores has been evident for some time now," says researcher Theresa Welbourne, who teaches executive education at the University of Michigan's Stephen M. Ross School of Business and is CEO of eePulse Inc. "Executives are reporting their own firm's lack of sales growth, with overall stress and uncertainty around the U.S. presidential election and world events all contributing to their lower confidence ratings."

Started in June 2003, the Web-based Leadership Pulse measures the effects of key resources and confidence levels on overall business growth and performance. In the current survey, 557 executives responded to five questions regarding confidence levels.

For more information or to participate in the Leadership Pulse survey, contact Welbourne or the eePulse research team at (734) 996-2321 or visit or

For more information, contact:
Bernie DeGroat
Phone: (734) 936-1015 or 647-1847