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Vern Terpstra
  Vern Terpstra

Professor Vern Terpstra To Be Honored

7/15/2004 --

American Marketing Association award recognizes contributions to the advancement of global marketing.

ANN ARBOR, Mich. – Vern Terpstra, BBA '50, MBA '51, PhD '65, professor emeritus of international business at the University of Michigan Business School, has been chosen as the recipient of the 2004 Significant Contributions to Global Marketing Research Award. The honor, sponsored by the American Marketing Association (AMA) Global Marketing Special Interest Group, will be formally presented in August during the 2004 AMA Summer Educators Conference in Boston. The award recognizes marketing faculty members who have made significant contributions to the advancement of global marketing thought. This is the second year the award has been granted; Hans Thorelli, distinguished professor emeritus at Indiana University, was the 2003 honoree.

Terpstra joined the University of Michigan faculty in 1966 and taught for 26 years before retiring in 1992. He served as chair of International Business from 1977 to 1987. Prior to joining the University, Terpstra taught at the Wharton School of the University of Pennsylvania from 1964 to 1966. He has written more than 55 books and articles. His textbook, International Marketing, co-authored with Ravi Sarathy, is currently in its eighth edition.

Terpstra's international experiences have contributed to both his publications and his teaching. During his career, he has served as a visiting professor for institutions in the Congo, China, Indonesia, England, the Netherlands and other countries on three continents.

Terpstra currently serves on eight editorial review boards, including that of the AMA. He served as president of the Academy of International Business in 1970 and 1971 and was elected a Fellow of the Academy in 1978. The AMA, in existence since 1937, serves 38,000 members. It is one of the largest professional associations for marketers, providing resources for professional and collegiate chapters throughout the United States and Canada.

For more information, contact:
Mary Jo Frank
Phone: 734.647.4626