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MBA Student Earns First-Place Honors in Case-Writing Competition

3/23/2004 --

ANN ARBOR, Mich. – Second-year MBA student Laura Whitridge recently earned first place in the fourth annual Kauffman/Angell Center for Entrepreneurship National Case-Writing Competition held at Wake Forest University.

Whitridge won in the traditional entrepreneurship category for her case on "TAL Materials Manufactured to Order Mixed-Metal Oxides." Her case concerned Ann Arbor start-up company TAL Materials Inc. and its struggle to determine the correct markets to initially target.

Students in the competition presented original teaching case studies with teaching notes based on their internships in one of two areas: traditional entrepreneurship and social entrepreneurship.

Tom Kinnear, executive director of the Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies, advised Whitridge on the case. Zell-Lurie's managing director, Tim Faley, served as a judge at the competition.

In addition to her first-place award, Whitridge earned $2,000 in developing the case as part of Zell-Lurie's Entrepreneurial Case Writing Program. In the program, MBA students receive independent study credit or compensation from the Institute for researching, developing and writing the case and its supporting teaching notes.



For more information, contact:
Bernie DeGroat
Phone: (734) 936-1015 or 647-1847
Email: bernied@umich.edu