Financial Times Features Case Study by Professor Robert Kennedy
Study illustrates how Jordanian package delivery firm expanded and managed alliances.
ANN ARBOR, Mich. — The Financial Times featured a case study by Ross Professor Robert Kennedy, who examined Jordan-based shipper Aramex. (Access to article requires free sign-up.)
Kennedy, also executive director of the William Davidson Institute, shows how the company came to realize that its two areas of business required two separate strategies.
The full case can be purchased at WDI’s GlobaLens.
— Terry Kosdrosky
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