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Ross School to Host University of Michigan Sport Business Conference

10/29/2012 --

Inaugural conference brings together diverse lineup of sports industry professionals.

ANN ARBOR, Mich. — Sports industry professionals working in front of the camera and behind the scenes will gather for the inaugural University of Michigan Sport Business Conference (MSBC) Nov. 9 at the Ross School of Business. Miami Dolphins owner and Related Companies Founder/CEO Stephen M. Ross, BBA '62, will participate in a title panel moderated by ESPN announcer Mike Tirico. The panel also will include Bob Bowman, CEO of Rohan Oza, MBA '97, the former CMO of Energy Brands Inc.'s vitaminwater, will deliver the keynote address.

The event, which is being organized by undergraduate students from the Ross School and U-M's School of Kinesiology, brings together leading branding and media industry executives under the theme, "The Changing Faces of Sport." Panels will explore the changing revenue model of college sports, as well as issues related to media, branding and personalities, and advertising and sponsorship.

"There is a large value in bringing in different perspectives together," says MSBC Co-president Brandon Rhodes, BBA '13. "We hope the conference will create more passionate students in sport business and spawn more dual degrees." Rhodes is pursuing a dual degree in business and sport management, with a minor in Spanish.

Panelists include several sport agency and marketing representatives, as well as former NFL lineman and television personality Dhani Jones; ESPN reporter Darren Rovell; ESPN's senior director of marketing, Seth Ader; Fox Sports COO Larry Jones; Big Ten Network president Mark Silverman, MBA '91; CBS Sports executive vice president David Berson; and David Brandon, U-M's athletic director.

The conference is the latest addition to a robust lineup of student-driven conferences held annually at both the Ross School and the University of Michigan. The Ross School, the School of Kinesiology, and the university's athletic department have partnered with the student organizers for this event.

Student-led conferences offer valuable leadership development opportunities for organizers as well as the chance to deepen students' networks in their industries of interest.

"It's great to have a committee of students who believe in your ideas and are passionate about the same things working together toward a common goal. As someone who wants to work in sport, it's a perfect way to start my career," says Rhodes.

For more information about the conference and a complete list of panelists, visit Follow the Michigan Sport Business Conference at and

For more information, contact:
Amy Spooner, 734-615-5068,