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UNICON Workshop Draws Global Executive Education Leaders to Explore New Opportunities in Social Media

7/16/2012 --

How will social media change the way business leaders access education to advance their skills in today's global economy?

UNICON explored that question at its 2012 workshop, Leveraging Social Media for Business Value in Executive Education," hosted at the University of Michigan's Ross School of Business. UNICON, or the University Consortium for Executive Education, is the leading organization of academically-based executive education providers around the world, including more than 90 institutions throughout the Americas, Europe, Asia, and Africa. This Wednesday and Thursday, more than 70 representatives convened at Ross.

"Executives continually tell us that the advent of social media has completely changed every aspect of the way they access information," said Kim Cameron, associate dean for executive education at Ross. "As executive education providers, we're striving to meet these changes with greater presence in social media channels and more accessible education opportunities that meet executives where they are."

"The workshop prompted us to think deeply about how and why social media can impact the effectiveness of executive education providers, and the business organizations and leaders with whom we work," said Melanie Barnett, chief executive education officer for Ross.

Professors Nigel Melville of the Ross School of Business and Clifford Lampe of U-M's School of Information presented and discussed findings from their research into social media information systems for organizations. They applied their insights to help attendees implement best practices and understand the opportunities and risks in new social media strategies.

In addition Bram Bout of Google presented findings about effective digital and social media strategies for higher education providers.

This month, Barnett takes over as chair of UNICON, after having served as vice chair for the organization and a member of its communications and finance committees over the past five years. She will spearhead the organization's activities in research and information dissemination during the coming year.

For more information, contact:
Bernie DeGroat, (734) 647-1847,