American Wheels, Chinese Roads: A Lecture by Author Michael Dunne, MBA '90
Auto industry expert will speak Nov. 30 on his new book detailing GM's drive in China.
ANN ARBOR, Mich.—Michael Dunne, AB '85, MBA/AM '90, will discuss his new book American Wheels, Chinese Roads: The Story of General Motors in China (John Wiley & Sons, 2011) during a public lecture in the Ross School's Blau Auditorium Nov. 30. The lecture will run from 5-6 p.m., followed by a reception and book signing.
The event is co-sponsored by the Center for Chinese Studies and the Center for Southeast Asian Studies—where Mike did his MA in Asian Studies and studied the Chinese and Thai languages while also working on his MBA—and the Center for International Business Education and Research, which oversees the MBA/MA in area studies dual-degree programs.
Dunne, a 20-year Asian auto industry analyst and consultant, will detail the ways in which GM's executive team navigated the challenges posed by China's unique and complex business environment, even as the auto giant detoured into bankruptcy at home.
"GM is just a great story," Dunne says. "It fell on its back in the U.S. and is booming in China. Same company, two totally different outcomes. What gives?"
Dunne's book serves as a valuable primer for anyone seeking to do business in a quixotic political and economic climate. "There's a lot of room for better understanding what it means to enter and compete in China," the author says.
The subject is right in Dunne's wheelhouse. He studied Chinese late in his undergrad years, did an intensive summer course after graduation, and traveled to China. After receiving his MBA, he went straight to Asia. He launched his career overseas by founding Automotive Resources Asia, working with automakers and suppliers entering the Chinese market. His timing was impeccable, as the trickle of Western companies entering the market grew into a stream, then a river, than an ocean. Chinese auto sales exploded exponentially.
In 2006 J.D. Powers & Associates bought his firm, and Dunne stayed on until 2009 before forming his next venture, Dunne & Co. Ltd. The Hong Kong-based firm focuses on trends in marketing and distribution.
Dunne, who serves on the Ross School's Center for International Business Education and Research Advisory Council, will share insights and expertise gleaned from his career during the lecture Nov. 30, which is free and open to the public.
For more information, contact:
Bernie DeGroat, (734) 647-1847, firstname.lastname@example.org