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Ross Scores High Marks in NextBillion Case Writing Competition

5/26/2011 --

Students and faculty collaborate to produce new studies focusing on social enterprise.

ANN ARBOR, Mich.—Ross MBA student Lauren Foukes and professor Gautam Kaul took fourth place honors in the NextBillion 2011 Case Writing Competition for their study, "Good Capital and the Emergence of the Social Capital Market."

The competition was sponsored by NextBillion partners the William Davidson Institute (WDI) at the University of Michigan, Acumen Fund, and Ashoka.

NextBillion is the premier blog and online resource on market-based approaches to poverty alleviation. It acts as a discussion forum and knowledge base for business leaders, social entrepreneurs, NGOs, policymakers, and academics interested in business strategies that improve the lives of those at the Base of the Pyramid (BoP), the world's approximately four billion low-income producers and consumers.

The case writing competition, currently in its second year, recognizes and publishes the best new business cases on social enterprise or BoP topics. Foukes just finished her first year at Ross; Kaul is the John C. and Sally S. Morley Professor of Finance. Their case chronicles the experience of Kevin Jones, cofounder of social investment firm Good Capital, as he pursues various expansion strategies to increase his firm's reach and impact.

Teams from Emory University's Goizueta Business School, Indiana Universityís Kelley School of Business, and the University of Michiganís Medical School took the top three honors. Paul Clyde, the Andy Andrews Distinguished Adjunct Professor of Business Economics and Public Policy at Ross, collaborated on the U-M medical students' case, "Catch a Falling STAR: Sustainable Financing for a BoP Hospital." Clyde also is a research fellow at WDI.

The winning cases can be found at GlobaLens, WDIís publishing division. GlobaLens features one of the largest collections of BoP and social enterprise teaching cases available from any publisher.

All of this year's case submissions were required to describe organizations that have both a specific social objective and seek long-term self-financing. Judges included WDIís Robert Kennedy and Ted London, Moses Lee of the Social Entrepreneurship Initiative at U-M, Stephanie Schmidt of Ashoka, international development consultant Zenia Tata, and Brian Trelstad of Acumen Fund.

For more information, contact:
Sandra Draheim, (734) 615-7319,