BP's Fallout: Where to from Here? :: Audio
BP PLC continues to cope with fallout from the April disaster that killed 11 workers and continues to spew unprecedented amounts of oil into the Gulf of Mexico. Ross professor and sustainability expert Tom Lyon joins marketing professor Christie Nordhielm to explore the effects this ongoing crisis may -- or may not -- have on energy and environmental policy, as well as corporate strategy. Lyon and Nordhielm also deconstruct the perils of marketing environmental stewardship.