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A Royal Honor

9/30/2009 --

Professor Claes Fornell is awarded an honorary degree in front of Sweden's King and Queen.

ANN ARBOR, Mich. — It's not every day that one gets an honorary degree. It's even rarer to receive it in the company of royalty.

But put Claes Fornell, the Donald C. Cook Professor of Administration at the Ross School, among those who have.

The Stockholm School of Economics awarded Fornell an honorary doctorate at its centennial celebration in September before King Carl XVI Gustaf and Queen Silvia of Sweden and 1,200 attendees at the Blue Hall of Stockholm City Hall -- the venue that hosts the Nobel Prize dinner every December.

"I have greatly appreciated the honorary degrees I have been awarded from universities in other countries, but for me, nothing compares to the honor of receiving this recognition from the leading school in my home country -- at its 100-year anniversary in front of the King and Queen," said Fornell, director of the National Quality Research Center. "I was born in Stockholm, and went to Kindergarten, grade school and high school there. It was also gratifying because I was seated at the King's table and asked to give a speech to the Majesties and the dinner guests."

According to the award citation, Fornell was given the honorary degree because he is " of the leading scholars in quantitative marketing (and his) work has fundamentally contributed to our understanding of how consumers perceive quality and how it affects (the) production of goods and services. (His) research is not only published in leading international scientific journals, it also has a dominating influence in global business organizations. (He) is the founder of the well-renowned American Customer Satisfaction Index."

For more information, contact:
Bernie DeGroat, (734) 936-1015 or 647-1847,