Running On Empty :: Video
Spring 2009 brings more changes and challenges to the auto industry. Ross professor and former auto executive weighs in.
ANN ARBOR, Mich.—Martin Zimmerman, Ford Motor Company Clinical Professor of Business Administration, sits down with Ross Thought In Actionís Terry Kosdrosky to assess the latest turmoil plaguing the Big Three automakers. Zimmermanís career has spanned academia, government, and business. He formerly served as chief economist as well as group vice president at Ford Motor Company.
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