Ross BBA Moves Up to No. 4
BusinessWeek ranks the school's undergraduate program in the top six for fourth year in a row.
ANN ARBOR, Mich.—The BBA program at the Ross School of Business has jumped two spots to No. 4 in BusinessWeek's annual list of the best undergraduate business programs in the country.
In the previous three years that BusinessWeek has rated America's BBA programs, Ross has ranked either fifth or sixth.
In addition to its overall No. 4 ranking, the Ross BBA program finished among the top 10 in academic quality and in the recruiter survey, and among the top five in starting salary, student internships and hardest working—putting in the most hours of hitting the books.
"Our students are an impressive bunch," said Scott Moore, director of the Ross BBA program. "They're also very demanding and have forced us to continually improve and be innovative in our classes and programming."
Valerie Suslow, associate dean for degree programs, says having a robust and innovative undergraduate program is very important for the Ross School.
"We are continuing to work hard to adapt some of the action-based programs and teaching methods we pioneered in our graduate programs to an undergraduate context," she said. "We think our approach enhances student learning by asking them to figure out the problem as well as the solution. This, in turn, can help jumpstart the careers of our graduates. Ultimately, it helps them deal successfully with the fact that the real business world is messy and unpredictable."
A hallmark of the Ross BBA program is the Thomas C. Jones Center for BBA Education. Jones, retired president of CIGNA Retirement & Investment Services, gave $10 million to the Ross School to make it possible for undergraduates to experience many of the programs usually provided only to MBA students. This includes action-based learning projects, similar to those that currently characterize the Ross School MBA student experience; programming dedicated to the development not only of requisite knowledge and skills, but also of leadership capabilities; and training and guidance on career planning.
The BusinessWeek rankings are based on five sources of data: an online student survey; a recruiter survey; median starting salaries for graduates; the number of graduates admitted to the top 35 MBA programs; and an academic quality measure that consists equally of SAT/ACT test scores for business majors, full-time faculty/student ratios in the business program, average class size in core business classes, the percentage of business majors with internships, and the number of hours students spend preparing for class each week.
The student survey score counts for 30 percent of the final ranking, as does the academic quality measure. The recruiter survey score counts for 20 percent, while starting salaries and the MBA feeder school measure each count for 10 percent.
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