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  Richard Bagozzi

Ross Professor Wins Prestigious Award

2/11/2009 --

Marketing professor Richard Bagozzi is honored for best article in the Journal of Consumer Psychology.

ANN ARBOR, Mich.—Ross professor Richard Bagozzi, a highly prolific researcher on emotions, decision-making, social identity and action in marketing and organizations, has won another award for his work.

His 2006 article, "The Role of Regulatory Focus in the Experience and Self-Control of Desire for Temptations," has been recognized as the inaugural winner of the C.W. Park Award for Outstanding Contribution to the Journal of Consumer Psychology. The award will be given annually for the best article judged three years after publication of all articles in a particular year.

Bagozzi and his co-authors Utpal Dholakia of Rice University and Mahesh Gopinath of Old Dominion University, both of whom earned their doctorates at Michigan under Bagozzi, and Rajan Nataraajan of Auburn University are being honored this week at the Society for Consumer Psychology conference in San Diego.

"I am especially happy for my former students who are building their careers," said Bagozzi, professor of marketing at Ross and a professor at the U-M College of Pharmacy.

The award carries a $10,000 prize, which will be split among the four co-authors.

Bagozzi's research on human emotions, decision-making and social identity has been applied to the study of consumers, patients, doctors, salespersons, managers and organizations. He also does research on multivariate statistics and its relationship to measurement, construct validity, theory, hypotheses testing and the philosophy of science.

For more information, contact:
Bernie DeGroat, (734) 936-1015 or 647-1847,