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Ross School and Zell Lurie Kick Off Program to Support Entrepreneurs at U-M

1/6/2009 --

New noncredit program teaches business fundamentals and provides entrepreneurial insight to faculty and graduate students at U-M.

ANN ARBOR, Mich.---Each year, hundreds of University of Michigan research ideas and scientific breakthroughs are commercialized, resulting in patented inventions, technology agreements, and a handful of business startups.

With the help of a new program offered by the Ross School of Business and its Zell Lurie Institute for Entrepreneurial Studies, perhaps even more U-M ingenuity will translate into commercial success.

The MBA Essentials and Entrepreneurship program runs Jan. 9 to March 7, and is designed to provide U-M's innovative thinkers in all fields with business fundamentals and entrepreneurial insight.

The seven-week program is open to U-M faculty and graduate students, U-M Health System residents and interns, and others at the University who hold fellowships or other post-doctoral positions. Ross School faculty, graduate students, and post-docs are not eligible.

"Given the volume of research at the University, we have a large number of specialists working on projects that have the potential for new products, new services, new businesses, and new forms of partnerships," says George Siedel, the program's faculty director and professor of business law at the Ross School. "By providing U-M faculty and graduate students with an understanding of the essentials from our MBA program along with an entrepreneurial focus, we hope to advance the interests of the University community and the state of Michigan."

Ross School Dean Robert Dolan says the program complements existing resources at the University that operate at the intersection of breakthrough ideas and commercialization.

"MBA Essentials and Entrepreneurship is an exciting addition to the University's robust commitment to bringing creative ideas into the marketplace in the state of Michigan and beyond," he says. "We've designed the content for people who can envision themselves developing an idea or starting a company at some point in the future.

"Some participants may have a general interest in entrepreneurship and in building a foundation of business knowledge. Others may be poised to start a company or to commercialize a specific idea or piece of intellectual property."

Participants in the noncredit program will attend class every Friday and Saturday, with the exception of the last two weekends in February. Classes run from 8:30 a.m. until 4:30 p.m. each day.

There are two components to the Ross MBA Essentials and Entrepreneurship Program. The first component covers concepts, frameworks, and tools from key first-year MBA core courses such as accounting, finance, and marketing.

The second part, the entrepreneurial essentials, focuses on what it takes to develop, finance, and launch a business. Topics covered will include idea generation and protection, commercialization, feasibility analysis, competitive landscape, finance, business planning, finding the right people, and how to fund a new venture.

For more information on the program, visit www.bus.umich.edu/MBAEE.

Subsequent offerings will be scheduled in light of University demand.



For more information, contact:
Bernie DeGroat, (734) 936-1015 or 647-1847, bernied@umich.edu