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Richard Bagozzi Receives Honorary Doctorate

6/16/2008 --

University of Antwerp recognizes Ross professor's contribution to marketing and behavioral sciences.

ANN ARBOR, Mich.—Richard Bagozzi (pictured at right), professor and chair of marketing, recently received the title of Doctor Honoris Causa from the University of Antwerp in Belgium. The honorary doctorate in applied economics recognizes Bagozzi's expertise in the field of marketing and behavioral sciences.

"Richard Bagozzi's work is both multifaceted and multidisciplinary," wrote Francis Van Loon, rector of the University of Antwerp, in his recommendation letter. "[He] is undoubtedly one of the most influential scholars of behavioral sciences and marketing in particular, and he is recognized to be one of the preeminent and most authoritative academics of his generation."

Bagozzi's research focuses on human emotions, decision making, social identity, and action. His work has been applied to the study of consumers, patients, doctors, salespersons, managers, and organizations. In addition, he studies multivariate statistics and its relationship to measurement, construct validity, theory, hypotheses testing, and the philosophy of science. He has authored more than 240 articles in some of the world's most authoritative academic journals.

"Professor Bagozzi," Van Loon wrote in his recommendation, "you continue to be exceptionally productive and to make outstanding contributions to the research fields of marketing, healthy behavior, organizational behavior, statistics, and the social sciences in general. We are therefore extremely proud to be able to present to you the honorary doctorate in applied economics."

The honorary doctorate from the University of Antwerp is just one of many accolades Bagozzi has received over the years. In 2001, he was awarded an honorary doctorate in economics from the University of Lausanne in Switzerland. In 2004, he was granted the prestigious Paul D. Converse Award by the American Marketing Association.

Recently, Bagozzi was elected a fellow of the Association for Psychological Science and was appointed to the Board of Science Counselors for the National Center for Health Marketing at the Centers for Disease Control and Prevention. In addition to his appointment at Ross, Bagozzi is a professor of social and administrative sciences in the University of Michigan's College of Pharmacy.

Written by Leah Sipher-Mann

For more information, contact:
Bernie DeGroat, (734) 936-1015 or 647-1847,