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Senior Profile: William Moon, BBA '08

4/22/2008 --

William Moon came to the University of Michigan for its strong liberal arts program, but was drawn to the Ross School's action-based learning.

ANN ARBOR, Mich.—Before applying to the Ross School of Business's BBA program at the University of Michigan, there was a distinct possibility that William Moon would have stayed at the University's College of Literature, Science, and the Arts until graduation. He loved the variety that the LS & A's courses offered, but he also felt like it was becoming too theoretical. Since Moon is forever in pursuit of a challenge and always had an interest in business and economics, he decided to apply to the Ross School's BBA program and was accepted.

"My counselors told me that in a liberal arts school, you can just stay in the stacks and read 200 pages a week and that's fine," says Moon, "but here [at the Ross School], you have to do group work and you work with other people. Plus, not only do you have to have quantitative skills, you have to have management skills, which is purely qualitative. So it was a challenge for me."

It’s a good thing for Ross that Moon decided to challenge himself. One of the most impressive members of his class, he is the James B. Angell Scholar as well as the David E.A. Carson Scholar. In addition, he is the recipient of the Jane and Chester R. Jones Merit Scholarship.

Beyond his substantial academic achievements, Moon has left his mark on the University, and the world, in a more tangible way. He recently published the first edition of the Michigan Journal of Business, an academic research publication that showcases the scholarly output of his undergraduate peers nationwide.

"I started publishing articles in academic journals and I loved that," says Moon. "And when I looked into business journals, there simply wasn't an undergraduate business journal. I thought it would be great if we were able to start this because none of the other top business schools were doing it."

Moon was searching for a challenge, and publishing the school’s own undergraduate-level business journal would prove to provide just that. Under the direction of BBA Director Scott Moore, he embarked on an extensive search for other passionate and outstanding BBA students to work on the journal staff while also launching a marketing campaign to solicit high-quality manuscripts from the United States, Canada, and the United Kingdom.

"It was like a start-up company; I had to work every moment, " says Moon. "But it also was a testament to the value of getting a Ross BBA. Running the journal literally required me to apply every class I took at the business school, from marketing to management. It also helped me reflect my blessings. Without the scholarship fund endowed by Mr. Thomas C. Jones, for example, I could not have had the time necessary to devote to the journal."

With Ross faculty providing minor oversight, the staff read through articles submitted by undergraduate students from across the country and ultimately decided on four top submissions for the journal's first volume. The articles represent students from the University of Pennsylvania, Davidson College, Washington University, and Harvard University. The subjects of the articles cover a range of topics, including the determinants of New York City residential rental prices and counterfeit goods and their potential financing of terrorism.

Moon and his staff's efforts to publish the best business articles from undergraduates paid off. The Michigan Journal of Business is now distributed to over 200 university libraries across the world and will publish its second volume this spring. As the world’s first undergraduate business journal, it will also help solidify Ross as a leader in business education. Though Moon is graduating Phi Beta Kappa with the Class of 2008, the Journal will continue under a new editor-in-chief next year.

After graduation, Moon heads to Korea for a year with plans to co-author a scholarly book with Professor Kim Kyong-Dong, a world-renown sociologist, for a project tentatively entitled, "The Dissenters of the Miracle: Counter-hegemonic Discourse on Korea’s Economic Development." He plans to go to law school afterwards. Even though he aspires to be a legal academic one day, he says he will use the education he received at the Ross School throughout his life.

"My first love is academics, but business skills are very practical throughout life," says Moon. "Now, when I think about things, [the business mentality] is just ingrained in me. It just happens."

For more information, contact:
Bernie DeGroat, (734) 936-1015 or 647-1847,