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CDC Board Taps Ross School Professor

2/12/2008 --

Richard Bagozzi is chosen to serve on board for the CDC's National Center for Health Marketing.

ANN ARBOR, Mich.—Richard Bagozzi, professor of marketing at the Ross School of Business, has been appointed to the Board of Scientific Counselors for the National Center for Health Marketing of the Centers for Disease Control and Prevention (CDC).

Bagozzi, whose four-year term begins immediately, was chosen based on his outstanding research in marketing, statistics, and health behavior and health systems.

The nine-member board advises the director of the CDC and the Secretary of the Department of Health and Human Services (HHS) on the strategies and goals for the programs and research of the National Center for Health Marketing, conducts peer-review of scientific programs and monitors the overall strategic direction and focus of the center.

"This is a wonderful opportunity to bring marketing thinking into the research, policies and practices of the Centers for Disease Control," said Bagozzi, who also is a professor at the U-M College of Pharmacy. "I am pleased to represent the University of Michigan and the Ross School of Business in this regard."

The HHS and CDC develop and implement disease prevention and control, environmental health initiatives, and health promotion and health education activities designed to improve the health of Americans.



For more information, contact:
Bernie DeGroat, (734) 936-1015 or 647-1847, bernied@umich.edu