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BoP Live on Web

9/7/2007 --

WDI conference builds on growing interest in enterprise-based strategies for serving the world's poor at the base of the economic pyramid (BoP).

ANN ARBOR, Mich.---Some sessions of the Sept. 9-11 Base of the Pyramid conference hosted by the William Davidson Institute and Cornell University will be available live on the Web. Also, the Sunday plenary sessions will be simulcast in a Ross School of Business classroom.

The conference is sold out.

The live webcast will begin at 2 p.m. Sunday. To view the sessions, log in to: (Minimum requirements to view the webcast are Windows Media Player 9, and DSL, cable modem or corporate LAN.)

On Sunday, students will gather in Room E0540 beginning at 2 p.m. to view the plenary sessions.

The conference, Business with Four Billion: Creating Mutual Value at the Base of the Pyramid, builds on the growing global interest in enterprise-based strategies for serving the four billion poor at the base of the economic pyramid (BoP).

This event will feature plenary sessions by leading BoP experts such as C.K. Prahalad, Stuart Hart, Al Hammond, and Ted London, as well as concurrent sessions that provide an opportunity for participants to engage cutting-edge thinkers on specific issues.

Here are the sessions that will be available for viewing on the Web.


2–2:30 p.m.

Plenary: Kickoff
Ted London, Senior Research Fellow and Director of BoP Initiative, WDI
Robert Kennedy, Executive Director of WDI and Tom Lantos Professor of Business Administration, Ross School of Business, University of Michigan
Stuart Hart, S. C. Johnson Professor of Sustainable Global Enterprise, Cornell University

2:30–3:30 p.m.

CK Prahalad, Paul and Ruth McCracken Professor of Corporate Strategy, Ross School of Business, University of Michigan

4-5:30 p.m.

Plenary: State of the Field
Stuart Hart and Ted London

8:30 p.m.

Plenary: Al Hammond, Vice-President for Innovations, World Resources Institute


Monday, September 10, 2007

8:30-9 a.m.

Plenary: Setting the Agenda
Ted London, Robert Kennedy
, and
Mark Milstein, Director of the Center for Sustainable Global
Enterprise, Cornell University

11 am–12:15 p.m.

Plenary: Landscape
Timothy M. Mahoney
, Ph.D., Director, Office of Poverty Reduction, Bureau for Economic Growth, Agriculture & Trade, USAID
Luis Alberto Moreno, President, Inter-American Development Bank
Moderator: Robert Kennedy

2:45-4 p.m.

Plenary: Development
Helene Gayle
, President & CEO, CARE USA
Carter Roberts, President & CEO, World Wildlife Fund
Moderator: Ted London

Tuesday, September 11, 2007

9-10:15 a.m.

Plenary: Capabilities
Kobus De Klerk, Global Lead for the Solae Company,
Nutrition for Sustainable Development
Scott Johnson, Vice-President, Global Environment & Safety Actions, SC Johnson & Son, Inc.
Erik Simanis, Co-Director, BoP Protocol, Center for Sustainable
Global Enterprise, Cornell
Moderator: Stuart Hart

1-2 p.m.

Lunch & Closing Plenary: Insights & Learnings
Ted London, Robert Kennedy, and Stuart Hart

For more information, contact:
Dan Shine
Phone: (734) 615-4563