| 7:30 - 1:30 |
Registration |
| 7:30 - 8:15 |
Breakfast |
| 8:15 - 8:30 |
Welcome and opening remarks
Jim Bettman, Duke University
Carolyn Yoon, University of Michigan |
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SESSION 1: FOUNDATIONS OF NEUROSCIENCE
Each presentation in this session includes ~10 minutes for Q&A.) |
| 8:30 – 9:10 |
Using neuroimaging to understand psychological processes
John Jonides, University of Michigan |
| 9:10 - 9:45 |
Neuroimaging methods
Scott Huettel, Duke University |
| 9:45 – 10:15 |
Cognitive neuroscience** (presentation
time for this talk has been switched to 10:30)
Angela Gutchess, Harvard University and Massachusetts General Hospital |
| 10:15 – 10:30 |
Break |
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SESSION 2: EMERGING FIELDS IN NEUROSCIENCE
(Each presentation in this session includes 5 to 10 minutes for Q&A.) |
| 10:30 – 11:00 |
Social cognitive neuroscience**
(presentation time for this talk has been switched
to 9:45)
Kevin Ochsner, Columbia University |
| 11:00 – 11:30 |
Neuroeconomics
Drazen Prelec, Massachusetts Institute of Technology |
| 11:30 – 12:00 |
Decision neuroscience
Antoine Bechara, University of Southern California |
| 12:00 – 1:00 |
Lunch |
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SESSION 3: NEURAL BASIS OF CHOICE AND DECISION MAKING
(Each presentation in this session includes 5 minutes for Q&A.) |
| 1:00 – 1:20 |
Emotions, regret and decision making
Richard Gonzalez, University of
Michigan |
| 1:20 – 1:40 |
Relative
rewards
Nina Mazar and Dan Ariely, Massachusetts Institute of Technology |
| 1:40 – 2:00 |
Patient study about financial decision making
Baba Shiv, Stanford University |
| 2:00 – 2:20 |
A neuroeconomic approach to understanding pattern recognition in
advertising
Meghana Bhatt, California Institute of Technology |
| 2:20 – 2:35 |
Break |
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SESSION 4: NEURAL BASIS OF CONSUMER BEHAVIOR
(Each presentation in this session includes 5 minutes for Q&A.) |
| 2:35 – 2:55 |
Neural correlates of brand relationships
Carolyn Yoon, University of Michigan |
| 2:55 – 3:15 |
Neural correlates of brand preference
Hilke Plassmann, California Institute of Technology |
| 3:15 – 3:35 |
Neural foundations of the effectiveness of celebrities in
advertising
Ale Smidts, Erasmus University, Rotterdam |
| 3:35 – 3:45 |
Break |
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SESSION 5: PANEL DISCUSSION |
| 3:45 – 4:45 |
Moderator: John Deighton, Harvard Business School
Panelists:
Jim Bettman, Duke University
Miguel Brendl, INSEAD, Paris
Dipankar Chakravarti, University of Colorado
Richard Gonzalez, University of Michigan
Eric Johnson, Columbia University |
| 4:45 – 5:00 |
Concluding remarks
Jim Bettman, Duke University
Carolyn Yoon, University of Michigan |
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