38th
Annual McInally Lecture features C.K.
Prahalad speaking on The Fortune at the
Bottom of the Pyramid.
On September 13th, C.K. Prahalad
delivered the 38th Annual McInally
Lecture in Hale Auditorium. In a
presentation based on his book
The Fortune at
the Bottom of the Pyramid,
and illustrated with video clips
produced by MAP students under his
supervision, he spoke of how designing
goods and services for the world’s poor
can not only be profitable, but can
provide radical innovations for
corporations, dignity and self-respect
for people, and social and economic
transformation for the world.
|
