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Gigunda Group: Experiential Marketing 101

 

 Experiential Marketing Impacts Consumer Behavior
 
Associate Professor of Marketing, Christina Brown, hosted guest speaker, Scott Schoessel, representing Gigunda Group, a leading firm in the area of event and experience-based marketing programs. Scott Schoessel speaks about experiential marketing to impact consumer behavior. In his talk, he features two promotions that work extremely well for major package goods clients P&G and Kellogg.

Events tour on a roll for Charmin; second unit launched - PDF

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