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C.K. Prahalad Addresses Student Research on
the Bottom of the Pyramid
 
In spring of 2003, ten teams of MAP students were selected to work on a special project (xMAP) with Prof. C.K. Prahalad (Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business), to document how companies across the world were working successfully to provide products and services and improve the living conditions of the poorest of the poor.

Along with written case studies, each team also produced a video documentary of the companies and the people they serve. The cases and videos created have helped change global development policy at the State Department, the United Nations, and the World Economic Forum in Davos, Switzerland.

To see some of the student videos, and the students talking about their xMAP experience, click here.

 


 

 

 
 

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