Name: Kathy Marryat, Senior Vice President, U.S. Site Marketing
Company: American Express Company

"American Express relies heavily on new ideas and innovation to stay ahead of the competition. We've sponsored 14 projects since 1997. Ross MAP teams consistently deliver valuable recommendations that we have implemented"

Name: Dan Griffs, Vice President of Marketing
Company: Chip Ganassi Racing

"MAP students are analogous to horses in the gate before a big race. I say this because the first year of business school fills their minds with so much information they are just waiting to be turned loose to use their knowledge in a real-world application. Once our MAP students arrived, they hit the ground running and were able to apply their new skills to analyze the data and then make smart, credible and professional recommendations"

Name: Dr. Claudio Baggiani, Vice President, Emerging Markets
Company: Whirlpool Corporation

"We've sponsored 22 MAP teams in 13 countries and always find it a worthwhile effort. It's interesting to see the relationship develop between the MBA students and our local management teams. The students are dynamic and want to see outcomes immediately, while the seasoned managers naturally enter into things with more skepticism. MAP involves good learning, both for the students who eventually understand "real" business life, and for our management who learn the value of deeper analysis. I hope that going forward these projects will be part and parcel of the strategic view of our emerging markets."

Name: Neil McQuire, Director, Business Development
Company: Lion Cells, Inc.

We really appreciated the skill level and effort of the Lion Cells MAP team. We had a real business need to determine the appropriateness of entering the electric two wheel vehicle market and the MAP team did a tremendous job in turning up relevant data, talking to end users and OEM's in the market and distilling the results into a straightforward, complete analysis that is highly defensible. Thanks Team!

Name: Frederick Crosby, Director of Cross-Border Trade
Company: eBay

"I had a big problem, I had limited resources, and I needed a smart solution. The MAP program gave me a great mix of smart people with broad skill sets to propose solutions we are going to incorporate into our roadmap this year. MAP delivered."

Name: Pietro Binchi, Senior Associate, Worldwide Sales
Company: United Airlines

"This is the first time United Airlines has sponsored a MAP project and we truly enjoyed going through the learning process right along side the Ross MBA students. We plan to leverage this experience in the future with more MAP opportunities."

Name: Brian Scaria, Senior Engineer
Company: UTC Power Generation

"The Ross School of Business's MAP program provided our company with a critical go to market product launch plan that exceeded our expectations and put us in a strong position to capitalize on our new technology."

Name: William Stauffer, Director, Training
Company: Equinox Fitness Clubs

"An excellent learning platform for the students and an eye opening experience for the company through an influx of impartial ideas."

Name: Terry Banks, Consulting Programs Manager
Company: Toyota Motor Sales

"We had 5 highly skilled and motivated MBA students working full time on our project, without the bias that we typically see with business consultants.  This was the third year that we sponsored a MAP team, and continue to be amazed at what these students can do in just a few short weeks."