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Marketing Resources

General | Articles & News | Advertising | Brands | Consumer Studies | Demographics | E-Commerce | Franchising | Market Research Reports | Market Share | Market Specific | Statistics

Librarian for Marketing

Nancy Karp
nskarp@umich.edu

General Statistics

Databases

TableBase
Tabular data on companies, industries, products and demographics. Tables include market share, rankings, forecasts, shipments, output, consumption, users, imports, exports, capacity, etc. Over 25,000 tables added per year.

Print Resources

International Marketing Data and Statistics. Print. (Reference HA 42 .I62)
Current and historical statistics for countries on a variety of topics, e.g. advertising, consumers, economic indicators, retailing, foreign trade.

European Marketing Data and Statistics. Print. (Reference HA 1107 .E87)
Current and historical statistics for Europe.

European Marketing Pocket Book. Print. (Reference HF 5415.12.E85 .E89)
Data for 33 European countries, including all EU member states.

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