Marketing Resources
General | Articles & News | Advertising | Brands | Consumer Studies | Demographics | E-Commerce | Franchising | Market Research Reports | Market Share | Market Specific | StatisticsEcommerce
Plunkett's E-Commerce and Internet Business Almanac. Print. ( HF 5548.325 .U6 P74 )Includes current statistics and trends. Also available online from NetLibrary
Gale Encyclopedia of E-Commerce. Print. (Reference HF 5548.32 .G15 )
Current and historical statistics for countries on a variety of topics, e.g. advertising, consumers, economic indicators, retailing, foreign trade.
Dictionary of E-Business. Print. (Reference HF 5548.32 .B75 )
Ebusinessforum.com
From the Economist Intelligence Unit. Ranks 69 of the world's economies on their ability to face digital-age commerce. Provides basic connectivity statistics for mobile, broadband and internet subscription in each country.
E-Commerce Times
Information for mid-level executives and small to mid-size business managers.
Franchising
Franchise Annual. Print. (Reference HF 5429.3 .F79)U.S. and Canadian franchises, arranged by business activity. Available from 1979-present. Current edition in Reference (2nd floor), earlier edition on the 4th floor.
Bond's Franchise Guide. Print. (Reference HF 5429.235 .U5 S72)
Over 1,000 detailed franchiser profiles. Available from 1996-present. Current edition in Reference (2nd floor), earlier edition on the 4th floor.
Entrepreneur Magazine, "Franchise 500.". Published in January.
Top franchises, based on financial stability and other factors.
