Marketing Resources

Consumers

Consumer Studies

Lifestyle Market Analyst . Print. (Reference HF 5415.33 .U6 L73)
Demographic, geographic, and lifestyle information on over 15 million households. Available from 1993-present. Current edition located in reference (2nd floor), older editions are in the 4th floor stacks.

Consumer Expenditure Survey (U.S. Bureau of Labor Statistics)
Information on buying habits of American consumers.

Consumer USA. Print. (Reference HC 101 .C75)
Recent and some forecast market data for consumer products and brands. Available from 1992-present. Current edition located in reference (2nd floor), older editions are in the 4th floor stacks.

Reuters/University of Michigan Surveys of Consumers.
Survey of consumer attitudes and expectations about the U.S. economy. Site is free, but registration is required. Data has a 6 month delay.

Surveys of Consumers. Historical Data. Print. (Reference HC 110 .C6 S96)
Historical data from the Surveys of Consumers. Available for 1971-1975 and 1990-2005. Current edition located in reference (2nd floor), older editions are in the 4th floor stacks.

Selected Demographic Consumer Studies

• Best Customers: Demographics of Consumer Demand . (Reference HC 79 .C6 R96)
• The Baby Boom: American Born 1946 to 1964. (Reference HN 60 .R96)
• American Men: Who They Are & How They Live. (Reference HQ 1090.3 .A52)
• American Women: Who They Are & How They Live. (Reference HQ 1421 .A52)
• American Marketplace: Demographics and Spending Patterns . (Reference HB 848 .O32)

Demographics

United States

American FactFinder .
Population, housing, economic, geographic data. From the U.S. Census Bureau.

Population and Household Economic Topics.
Access to population data by subject. From the U.S. Census Bureau.

State and County QuickFacts.
Quickly find current basic population, housing, business facts. From the U.S. Census Bureau.

Demographics USA (Zip Code Edition). Print. (Reference HF 5437 .A2 S96)
Detailed demographic and business characteristics by ZIP code. Information is from public and private sources. Available from 1993-present. Current edition located in reference (2nd floor), older editions are in the 4th floor stacks.

County & City Extra: Annual metro, city and county database. Print. (Reference HC 101 .C85)
Demographic and business data for U.S. states, counties, metro areas, Congressional districts and cities with over 2,500 inhabitants. Available from 1992-present.

Demographics Now Database.
Breaks down Census data and other statistical information such as demographic, income, and expenditure data by various geographic levels. Available reports include summaries, comparisons, rankings, and maps.

International

Global Market Information Database (GMID).
Includes market, demographic and economic forecast data to 2010.

International Database (IDB).
Demographic data, country rankings and world population information. From the U.S. Census Bureau.

Statistical Agencies (International).
Locate agency by country. From the U.S. Census Bureau.

Statistical Databases (United Nations).
Access to numerous UN databases via one site.