Marketing Resources

Advertising Resources

Databases

Adforum
Access to over 35,000 advertisements in all media. International focus.

Ad$pender
Monitors advertising expenditure information for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels.

Advertising Redbooks.com
Detailed information on ad agencies and advertisers, worldwide.

Advertising Expenditures

World Advertising Trends. Print. (Reference HF 5801 .W92)
Comprehensive source of international advertising industry data, covering 86 countries. Available from 1996-present. Current edition located in reference (2nd floor), older editions are in the 4th floor stacks.

Ad$pender Database
Monitors advertising expenditure information for millions of product brands across television, radio, magazine, newspaper, internet and outdoor channels.

Ad $ Summary. Print. (Reference HF 5801 .A13)
Quarterly publication covering advertising expenditures. Available from 1980-present. Current edition located in reference (2nd floor), older editions are in the 4th floor stacks.

Company/Brand$. Print. (Reference HF 5801 .C74)
Quarterly publication covering advertising costs and statistics. Available from 1994-present. Current edition located in reference (2nd floor), older editions are in the 4th floor stacks.

Advertising Growth Trends. Print. (Reference HF 5813 .U6 .A24)
Five years of data on advertising spending and sales for companies, arranged by SIC industry codes. Available from 1998-present. Current edition located in reference (2nd floor), older editions are in the 4th floor stacks.

Directories

Advertising Redbooks.com
Detailed information on ad agencies and advertisers, worldwide.

Other Resources

Encyclopedia of Major Marketing Campaigns. Print. (Reference HF 5837 .E56)
Discussions of major campaigns; mostly companies, some organizations. The 2007 edition is available online. Find additional and updated information in the article and news databases.

Advertising Age
Online version of the journal. Includes tables, such as Top 100 National Advertisers.

Standard Rate and Data Service . Print. (Reference HF 5801 .A13)
A series of print publications providing recent advertising rates for entities within the following media:

• Newspaper. (Reference HF 5905 .S79)
• Business Publication. (Reference HF 5905 .S78)
• Consumer Magazine. (Reference HF 5905 .S782)
• TV and Cable. (Reference HF 5905 .S794)
• Radio. (Reference HF 5905 .S792)

John W. Hartman Center for Sales, Advertising and Marketing History
From Duke University. The Hartman Center acquires and preserves printed material and collections related to advertising and marketing. Access to several digital collections of printed advertisements is available.

Brands

Encyclopedia of Consumer Brands. Print. (Reference HF 5415.3 .E56)
Entries for consumable products, personal products, durable goods. A typical listing covers such areas as history, growth, international market, product development.

Brands and their Companies. Print. (Reference T223 .V4 A2 T77)
Use to match a brand with its company. Current edition located in reference (2nd floor), older editions are in the 4th floor stacks.

Companies and their Brands. Print. (Reference T223 .V4 A2 T78)
Gives comprehensive list of brands for each company. Current edition located in reference (2nd floor), older editions are in the 4th floor stacks.