Marketing Resources

General Marketing Resources

Article & News Databases

ABI/Inform Global
Includes articles from scholarly and popular press resources.

Business Source Complete (EBSCO)
Similar in coverage to ABI/Inform; each has unique sources. Also includes industry and company profiles, market research reports.

Business and Company Resource Center
Company profiles, brand information, rankings, investment reports, company histories, chronologies and periodicals.

Factiva
Company and industry financial data and news stories, as well as full text articles in 6,000 trade publications, newspapers, newswires and magazines.

Lexis-Nexis Academic
A comprehensive collection of domestic and international materials on business and many other topics. Legal information includes case law, legal publications, patents, Shepard's Citations of U.S. Supreme Court cases.

Regional Business News
75 business journals, newspapers and newswires covering all metropolitan and rural areas within the United States.

Dictionaries and Handbooks

Dictionary of Marketing Communications. Print. (Reference HF 5412 .G72 2004)

Dictionary of Marketing Terms. Print. (Reference HF 5415 .I32 2000)

Handbook of Marketing. Print. (Reference HF 5415 .H235 2002)
Series of essays on marketing topics.

Dictionary of E-business. Print. (Reference HF 5548.32 .B75)

Directories

World Directory of Market Information Sources. Print. (Reference HF 5415.124 .W93)
Arranged by country, lists trade development organizations, market research firms, trade associations, governmental and non-governmental organizations.

Green Book. Print & Online. (Reference HF 5415.2 I62)
Information on market research firms and focus group facilities.

American Wholesalers and Distributors Directory. Print. (Reference HF 5419 .A51)
29,000 wholesales and distributors. Ranges from small businesses to large corporations.

Journals

• Advertising Age
  Online Full Text: 1986-present. Print available 1933-present.
• American Demographics
  Online Full Text: 1987-2004. Print available 1979-2004 (post-2004 data is included in Advertising Age)
• Adweek
  Online Full Text: 1989-present. Print available 1985-present.
• Admap
  Print available 1999-present.
• Brandweek
  Online Full Text: 1992-present. Print available for current and preceding year.
• Business 2.0
  Online Full Text: 2002-present. Print available 1998-present.
• Consumer Goods Europe
  Print available 1998-2003.
• European Journal of Marketing
  Online Full Text: 1971-2000. Online Full Text: 1992-present. Print available 1974-1998.
• International Journal of Research in Marketing
  Online Full Text: 1984-present.
• Journal of Advertising
  Online Full Text: 1972-present. Print available 1972-present.
• Journal of Advertising Research
  Online Full Text: 1965-present. Print available 1960-present.
• Journal of Brand Management
  Online Full Text: 2001-present (4 month delay). Print available 1995-present.
• Journal of Consumer Research
  Online Full Text: 1974-present (12 month delay). Print available 1974-present.
• Journal of Consumer Marketing
  Online Full Text: 1983-2000. Online Full Text: 1994-present. Print available 1984-2006.
• Journal of Marketing
  Online Full Text: 1936-present. Microfilm/Print available 1936-present.
• Journal of Marketing Research
  Online Full Text: 1964-present. Print available 1964-present.
• Journal of Product and Brand Management
  Online Full Text: 1993-present (12 month delay). Print available 1992-2006.
• Journal of Public Policy and Marketing
  Online Full Text: 1982-present. Print available 1983-present.
• Marketing Health Services
  Online Full Text: 1991-present . Print available 1997-present.
• Marketing News
  Online Full Text: 1987-2002. Online Full Text: 1993-present. Microfilm/Print available 1967-present.
• Psychology and Marketing
  Online Full Text: 1984-present (12 month delay). Print available 1984-2005.
• Red Herring
  Online Full Text: 2007-present. Print available 1995-present.
• Sports Marketing
  Online Full Text: 2001-present.
• Wired
  Print available 1996-present.

Kresge Library Catalog Selected Subject Headings

Consumers | Consumer Behavior | Electronic Commerce | Export Marketing | Franchises (Retail Trade) | Market Segmentation | Marketing Channels | Marketing Management | New Products | Retail Trade

Professional Associations

American Marketing Association
Variety of useful links, including marketing jobs, best practices, some case histories.

American Association of Advertising Agencies
News and information.

Association for Consumer Research
Focus on research in academia, industry, government.