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2012 C.K. Prahalad MAP Projects

Bharti Airtel // New Delhi, India

The MAP team was assigned to study the customer experience and market adoption of "Airtel-Money."

ICICI Bank // Mumbai, India

The MAP team was assigned to study an innovative, cashless ecosystem experiment and identify the current challenges and potential new markets.

Narayana Hrudayalaya Hospitals // Bangalore, India

The MAP team was assigned to study business process innovations at the hospital and identify areas for improvement, especially in the context of their design plans of ultra-low cost facilities.

UIDAI (Unique Identification Authority of India) // New Delhi, India

The MAP team was assigned a project to understand the end-to-end process of enrolling new residents for issuing individual electronic identification numbers and identify new opportunities for building application ecosystems.

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"We truly appreciate the work that the MAP team has done to help us in improving our operations processes. The observations provided us a fresh perspective and were certainly insightful to help us taking the initiatives forward. The approach, work break down, analysis, and the recommended actions will help us prioritize and plan to achieve measurable outcomes in these service centers. This approach is what we need to transform not only our operations but the industry at large. We, once again, thank the team for their valuable inputs through their stay at NH."
Dr. Raghvanshi // Narayana Hrudayalaya Hospitals, Bangalore

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Bharti Airtel // New Delhi, India
The MAP team was assigned a project to study the customer experience and market adoption of "Airtel-Money."


ICICI Bank // Mumbai, India
The MAP student team studied an innovative, cashless ecosystem experiment and identifed the current challenges and potential new markets.


Narayana Hrudayalaya Hospitals // Bangalore, India
The MAP team researched the business process innovations at the hospital and identifed areas for improvement.


UIDAI // New Delhi, India
The MAP team went to the Unique Identification Authority of India to understand the electronic identification number process for building application ecosystems.

View All MAP Projects