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Summary of Initiative

The C.K. Prahalad Initiative approach is rooted in the conviction that practical experience generates innovative management ideas, and those ideas, in turn, should be applied and refined in the crucible of practical experience.

C.K. Prahalad Multi-disciplinary Action Projects (Prahalad MAP)

Leveraging its leadership position in action-based learning (or experiential learning), the Ross School partners with organizations around the world to provide students field experiences that address the relationship between profit generation and social value creation.

C.K. Prahalad Fellows

Michigan Ross will offer partial scholarships to a group of students in the two-year MBA program. Fellows will work on the Prahalad Initiative's action-based learning projects and work with faculty and staff to generate intellectual capital such as case studies and white papers related to their work.

C.K. Prahalad Visiting Professorship

In keeping with the generative spirit of C.K. Prahalad's work, Michigan Ross will host a visiting professorship to ensure the flow of fresh thinking about the role of business in generating social value.

C.K. Prahalad Executive in Residence

In keeping with C.K. Prahalad's exceptional ability to integrate theory and practice, the school will host a C.K. Prahalad Executive in Residence to ensure that Ross faculty and students are exposed to executives with significant experience leading business innovations that create social value.

Why Your Gift Matters

Every gift helps us strengthen the connection our students make between theory and practice by increasing our ability to develop innovative, relevant field projects.

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Bharti Airtel // New Delhi, India
The MAP team was assigned a project to study the customer experience and market adoption of "Airtel-Money."


ICICI Bank // Mumbai, India
The MAP student team studied an innovative, cashless ecosystem experiment and identifed the current challenges and potential new markets.


Narayana Hrudayalaya Hospitals // Bangalore, India
The MAP team researched the business process innovations at the hospital and identifed areas for improvement.


UIDAI // New Delhi, India
The MAP team went to the Unique Identification Authority of India to understand the electronic identification number process for building application ecosystems.

View All MAP Projects