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C.K. Prahalad Multidisciplinary Action Projects
(Prahalad MAP)

Leveraging its leadership in action-based learning, Ross School partners with organizations around the world to provide students field experiences that address the relationship between profit generation and social value creation. Student projects sourced through the initiative are designed to:

  • Help sponsoring organizations address practical business issues
  • Have a positive social impact on the communities and markets in which sponsoring organizations operate
  • Identify next practices that allow organizations to address both profits and social value creation
  • Continue the tradition of similar student projects that C.K. Prahalad initiated for his Bottom of the Pyramid work

Sponsors receive top-notch findings and recommendations from MBA students who have diverse skills, leading-edge knowledge, broad backgrounds, and business experience within leading global companies.

Click here to view the 2014 C.K. Prahalad MAP Brochure

For more information regarding the C.K. Prahalad MAP or to become a sponsor, contact:

Gayatri Penmetsa
Program Manager, India Initiatives
Tel: 734.764.6842

"As part of the C.K. Prahalad Initiative, we aspire to provide an action-based learning experience to our students through field projects in organizations that are at the forefront of cutting-edge management practices and innovation in business models to deliver affordable products and services"
Professor M.S. Krishnan // Faculty Director, India Initiatives

Why Your Gift Matters

Every gift helps us strengthen the connection our students make between theory and practice by increasing our ability to develop innovative, relevant field projects.

Make A Gift

Bharti Airtel // New Delhi, India
The MAP team was assigned a project to study the customer experience and market adoption of "Airtel-Money."

ICICI Bank // Mumbai, India
The MAP student team studied an innovative, cashless ecosystem experiment and identifed the current challenges and potential new markets.

Narayana Hrudayalaya Hospitals // Bangalore, India
The MAP team researched the business process innovations at the hospital and identifed areas for improvement.

UIDAI // New Delhi, India
The MAP team went to the Unique Identification Authority of India to understand the electronic identification number process for building application ecosystems.

View All MAP Projects